A QUICK LOOK AT GETTING A SMALL BUSINESS LOAN
IS OWNING A SMALL BUSINESS RIGHT FOR YOU?
It's Time to Update Your Personal Style
Make Up Do's and Dont's for Black Women
Low Cost Ways to Advertise Your Small Business
Creating a Smart Plan to Secure the Future of Your Business!
Get the Sale by Creating a Great First Impression
Top 5 Smart Money Management Tips for Sales Professionals
aximizing Your Marketing Impact for Growth
Simplifying Your Operations for Success With a POS System
Conquer Procrastination and Unlock Your Potential
The Importance of Building Healthy Relationships
Why Your Companies Image is More Crucial Than Ever Beore
How to Create a Cohesive Business Brand
5 WAYS TO JUMP START YOUR BUSINESS SALES
Legal challenges are an inevitable part of running a business. For black business owners, these challenges can be particularly daunting, given the systemic inequities and additional hurdles they often face.
TIPS TO PREVENT LEGAL ISSUES FROM DERAILING YOUR SMALL BUSINESS
Email marketing remains one of the most effective tools for engaging customers, driving sales, and building lasting relationships. For black business owners, mastering email marketing can provide a significant edge in a competitive marketplace.
LET EMAIL MARKETING HELP DRIVE NEW BUSINESS RIGHT TO YOUR DOOR
THE IMPORTANCE OF BUILDING AND MAINTAINING GOOD CREDIT
5 WAYS TO JUMP START YOUR BUSINESS SALES
UNLEASH THE POTENTIAL OF YOUR BUSINESS CARD
As a small business owner, there is one thing that will always be constant, and that is you need to continually focus on growing your business otherwise you will soon find that you are no longer in business.
Running a successful business is not a passive sport. You cannot live off the fumes of past success or on the memory of former customers; you must become actively engaged in the acquisition of new customers.
You must take every opportunity to increase your sales efforts find new customers and ask tell them why they should buy what you have to offer. And after you have done this, you need to repeat the process all over again.
We understand that this sounds easier said than done, so to get you started, here are five smart and simple ideas that you can incorporate into your business practices to help you jump start your sales.
Running a successful business is not a passive sport. You cannot live off the fumes of past success or on the memory of former customers; you must become actively engaged in the acquisition of new customers.
You must take every opportunity to increase your sales efforts find new customers and ask tell them why they should buy what you have to offer. And after you have done this, you need to repeat the process all over again.
We understand that this sounds easier said than done, so to get you started, here are five smart and simple ideas that you can incorporate into your business practices to help you jump start your sales.
Make Referrals A Priority
Sadly one of the costliest mistakes that many small business owners make is that they do not ask their existing customers to refer new customers. There are many reasons why this may be, pride, not knowing how, or not think that its important, no matter what the reason, by not asking for referrals from your satisfied customers you are losing out on the best type of advertising there is, and that’s word of mouth. So with this being said, you should make asking for referrals a top priority for your business.
Start Cold-Calling
Yes, we said cold calling. Now pick your jaw up from the floor, cold calling is an old sales tool that can still yield some good results if used effectively. Remember if you want new customers you’ve got to work for them – so swallow your pride, let go of your fear of rejection and grab the phone book and rip out a page and start calling.
Sadly one of the costliest mistakes that many small business owners make is that they do not ask their existing customers to refer new customers. There are many reasons why this may be, pride, not knowing how, or not think that its important, no matter what the reason, by not asking for referrals from your satisfied customers you are losing out on the best type of advertising there is, and that’s word of mouth. So with this being said, you should make asking for referrals a top priority for your business.
Start Cold-Calling
Yes, we said cold calling. Now pick your jaw up from the floor, cold calling is an old sales tool that can still yield some good results if used effectively. Remember if you want new customers you’ve got to work for them – so swallow your pride, let go of your fear of rejection and grab the phone book and rip out a page and start calling.
PUBLISHED: OCTOBER 13, 2017
You can write a simple script that introduces your business and invite customers to visit your website or stop by and see you.
Call To Action
As a small business owner you need to make sure that you are capitalizing upon every aspect of your business. One such way to do that is to make sure that every customer touch-point has a clear call to action. More simply put, you need to make sure that with every interaction a customer has that your business you must ask them to complete a specific action.
For example when a customer makes a purchase, the receipt can have a message that says bring in this receipt in the next 10 days and receive 10% off of your next purchase
.
Share Their Story
If you have customers who have had a great experience with your company, you should ask them for permission to share their story with other potential customers. These testimonials can serve as a way to help potential customers experience what doing business with you is like and will give them more reasons to do so. These testimonials can be used in all of your advertising activities.
Call To Action
As a small business owner you need to make sure that you are capitalizing upon every aspect of your business. One such way to do that is to make sure that every customer touch-point has a clear call to action. More simply put, you need to make sure that with every interaction a customer has that your business you must ask them to complete a specific action.
For example when a customer makes a purchase, the receipt can have a message that says bring in this receipt in the next 10 days and receive 10% off of your next purchase
.
Share Their Story
If you have customers who have had a great experience with your company, you should ask them for permission to share their story with other potential customers. These testimonials can serve as a way to help potential customers experience what doing business with you is like and will give them more reasons to do so. These testimonials can be used in all of your advertising activities.
You must continually focus on growing your business otherwise you will soon find that you are no longer in business.
THE QUICK AND EASY BUSINESS PLAN TUTORIAL
WHAT IS THE SBA AND HOW CAN THEY HELP?
SMART MONEY ATTITUDES FOR SMALL BUSINESS OWNERS
SUCCEEDING NO MATTER WHAT THEY SAY!
Target Market
Rather than wasting countless dollars on a shotgun advertising and marketing approach, you should make these efforts as targeted and narrowed down as possible. The lion’s share of your marketing effort should be on those customers who are most likely to buy from you. For example, if you own a bicycle repair shop, who are your target customers? Where are they located? What magazines do they read? What websites do they visit? Where do they shop for other items? The more you know about your customers the more you can tailor your messaging towards them.
Do you have any other ideas to help jump start your sales?
Rather than wasting countless dollars on a shotgun advertising and marketing approach, you should make these efforts as targeted and narrowed down as possible. The lion’s share of your marketing effort should be on those customers who are most likely to buy from you. For example, if you own a bicycle repair shop, who are your target customers? Where are they located? What magazines do they read? What websites do they visit? Where do they shop for other items? The more you know about your customers the more you can tailor your messaging towards them.
Do you have any other ideas to help jump start your sales?
Let us help you find the great employees your small business needs!
MAKE YOUR CUSTOMERS FALL IN LOVE WITH YOUR BUSINESS