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Legal challenges are an inevitable part of running a business. For black business owners, these challenges can be particularly daunting, given the systemic inequities and additional hurdles they often face.
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Email marketing remains one of the most effective tools for engaging customers, driving sales, and building lasting relationships. For black business owners, mastering email marketing can provide a significant edge in a competitive marketplace.
LET EMAIL MARKETING HELP DRIVE NEW BUSINESS RIGHT TO YOUR DOOR
THE IMPORTANCE OF BUILDING AND MAINTAINING GOOD CREDIT
THE COMMON SENSE MARKETING PLAN FOR YOUR BUSINESS
As an entrepreneur it is important to note that the success of your small business hinges heavily upon your ability to connect with consumers and tell them why it makes sense for them to choose your products and services over the competition.
In order to do this you need to make sure that you market your business each and every day.
Sadly many entrepreneurs either don’t know how to market their business or don't place any real urgency or place any real priority on doing so.
The truth is that while you are planning your business and crafting your overall business plan, you need to make sure that you are also creating a common sense marketing plan for your business.
To start out your small business marketing plan doesn’t have to be anything long and elaborate, it just needs to detail a five key things.
In order to do this you need to make sure that you market your business each and every day.
Sadly many entrepreneurs either don’t know how to market their business or don't place any real urgency or place any real priority on doing so.
The truth is that while you are planning your business and crafting your overall business plan, you need to make sure that you are also creating a common sense marketing plan for your business.
To start out your small business marketing plan doesn’t have to be anything long and elaborate, it just needs to detail a five key things.
PUBLISHED: JANUARY 6, 2023
What Is Important To Them
Alright so once you have identified who your key customers are, the next thing you need to do is to find out just what is important to them. For example – is saving money important to them? Or perhaps status, ease of use, convenience is more important. When you know what is important to your customer you can highlight what about your products and services meet their needs.
Where Your Target Customers Are
Sounds like common sense, but you would be surprised at how many business owners operate their business without having one clue about where their customers are. Are your customers local, are they on college campuses, are they downtown, are they on college campuses, or are they in cubicles in an office? As you find out where they are you can better plan on how you will approach them with your business message.
How You Are Going To Reach Them
Ok you have uncovered who your target customers are, you have learned what is important to them, you know where they are, and where they get their information from, the next logical step is to decide how you are going to reach them. Are you going to place an ad in a trade magazine, will set get yourself set up on a social networking website? Will you go door to door with flyers or perhaps advertise on television and/or radio?
Alright so once you have identified who your key customers are, the next thing you need to do is to find out just what is important to them. For example – is saving money important to them? Or perhaps status, ease of use, convenience is more important. When you know what is important to your customer you can highlight what about your products and services meet their needs.
Where Your Target Customers Are
Sounds like common sense, but you would be surprised at how many business owners operate their business without having one clue about where their customers are. Are your customers local, are they on college campuses, are they downtown, are they on college campuses, or are they in cubicles in an office? As you find out where they are you can better plan on how you will approach them with your business message.
How You Are Going To Reach Them
Ok you have uncovered who your target customers are, you have learned what is important to them, you know where they are, and where they get their information from, the next logical step is to decide how you are going to reach them. Are you going to place an ad in a trade magazine, will set get yourself set up on a social networking website? Will you go door to door with flyers or perhaps advertise on television and/or radio?
Knowing who the ideal consumers are for your product or service can help you tailor your message.
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YOUR SMALL BUSINESS TO DO LIST
Who your target customers are? What is important to them? Where your target customers are? How or where do they get their information from? How are you going to reach them?
Let’s take a few moments to discuss each of these 5.
Who Your Target Customers Are
This is probably one of the most overlooked questions that entrepreneurs ask themselves during the course of building their business. Knowing who the ideal consumers are for your product or service can help you tailor your message and your advertising. Your target customers are the ones who are most likely to want, need, and buy what you have to offer. Are your customers students? Or perhaps busy professionals, or single parents, or top executives? Who they are will play a key role in how you reach them and persuade them to choose you.
Let’s take a few moments to discuss each of these 5.
Who Your Target Customers Are
This is probably one of the most overlooked questions that entrepreneurs ask themselves during the course of building their business. Knowing who the ideal consumers are for your product or service can help you tailor your message and your advertising. Your target customers are the ones who are most likely to want, need, and buy what you have to offer. Are your customers students? Or perhaps busy professionals, or single parents, or top executives? Who they are will play a key role in how you reach them and persuade them to choose you.
The overarching truth here is that if you want customers, you can’t be passive you have to actively go out – find them and tell them why they need to do business with you, and your marketing plan should be both simple and detailed providing you with the blueprint to make it happen.
Share with us some of the things that you have included in your marketing plan, are they working for you?
Share with us some of the things that you have included in your marketing plan, are they working for you?
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